BBDO SF Branding — Fiona Slater

We are made for rethinking. Made for reinventing. Made for reimagining. BBDO SF, Made For Change.

Challenge

Role

Developing a distinct brand identity for BBDO San Francisco new ethos MADE FOR CHANGE. The goal is to capture the office's spirit of innovation and change while remaining cohesive with BBDO's well-established global brand.

Lead Designer

PRELIMINARY LOGO EXPLORATION

The final logo was selected for its versatility in setting the stage for our ever-evolving content.

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The brand champions San Francisco's creative spirit by featuring artwork from local talents in its messaging.

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Our logo's shapes inform a dynamic visual language for the brand.

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Stripe Campaign