Stripe's platform tackles intricate payment functionalities, presenting them through an effortless user experience.

Challenge

Role

This hiring campaign seeks individuals who thrive at the intersection of simplicity and sophistication. The design ask was to develop a system that plays a double game. On the surface, it enchants with its artistic appeal, but a closer look unveils a meticulously crafted, intricate design – a playground for the inquisitive mind.

Lead artifact designer

PRELIMINARY EXPLORATION

By leveraging subtle illusions, we developed a system of shapes that seamlessly conveys both vast complexity and user-friendly elegance of Stripe’s brand.

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BBDO SF Branding

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Boston Festival Orchestra