This vibrant summer festival brings the joy of classical music to the Greater Boston community through a series of captivating orchestral concerts.
Challenge
Role
The challenge lies in designing a logo and brand identity that will not only launch the inaugural year of the festival but also serve as a foundation for future growth. The goal is to create a brand stage that can evolve and change over the years, while maintaining a core identity that resonates with attendees.
Designer, Art Director
The orchestra's very formation is reflected in the logo, symbolizing the harmonious collaboration of diverse instruments. This core concept allows the festival's design to change each year, creating a unique musical story that excites attendees with a fresh experience
For the inaugural summer festival the designs inspiration is blooming sound. Each concert will feature a unique floral arrangement. These arrangements will capture the essence of the night while maintaining a cohesive visual identity that ties the summer series together.
