BeeCause connects you to the delicious food on your plate and the amazing bees that make it possible.
About
Role
BeeCause connects you to the delicious food on your plate and the amazing bees that make it possible. They offer fresh, local fruits, veggies, and small-batch goods, while also nurturing our community and our vital bee populations. Through local gardening programs and native flower plantings, BeeCause cultivate a space where people and pollinators can thrive. The branding reflects every facet of this story – the food sourced, the communities built, and the bees championed.
Designer
Inspired by the geometric bee logo, the brand illustrations tell a single-shape story. This singular form blossoms into a vibrant ecosystem, representing the interconnectedness of our food, the bees that sustain it, and the communities that make it all possible. Weaving together the image of nurturing communities, the diverse flowers that nourish bees, and the delicious food that results from their pollination.
BeeCause has three core focuses.
The food they sell, the flowers they cultivate, and the enriching community projects they champion. The branding use distinct color palettes and iconography for each focus, allowing them to shine individually while forming a cohesive picture of the brand story.
